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Brand analysis form
Even if you think you know your brand inside out, a good analysis is always time well spent. It helps pin-pont your brand's position, identifies where you're kicking goals and where you're falling short.
Have you surveyed your customers for feedback?
What is your Vision? Develop a short vision statement, identifying where you want your brand to be 5 years from now. This should be aspirational – it does not need to focus on how it will be achieved. You can work on that later.
What is your Mission? Your mission statement defines your businesses reason for being, what needs it addresses and what principles define it. Once established, this is the bedrock of your brand identity, shaping everything you seek to achieve.
What is your Soul? You must consider how you want the customer to feel when they experience your brand. Secure? Uplifted? Enlightened? Certainly never bored.
What is your Personality type? Define the characteristics of your brand, based on your products, services and your target audience. Are you a fun-loving scamp of a brand, defying conventions? Or are you a sensible font of knowledge with gravitas?
What is your Value proposition? Establish a clear, concise value proposition statement that encapsulates the value of your products or services and identifies how they benefit your customers.
Are you proud of your brand?
Do you feel like your brand is relevant and a market leader?
Do you have an annual marketing budget?
500K and up
Do you have a marketing plan?
Do you have a brand strategy?
Do you have digital strategy?
Do you have and advertising strategy?
Is your logo trademarked?
Do you have a brand Style Guide?
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