On the back of the launch of their new website, Sara Lee was looking to grow their on-line community of followers.
Building on the motivation of the website and to inspire people to be creative with their desserts, the decision was made to run a promotion to give away a KitchenAid food mixer to one lucky, new follower.
Thirdegree were engaged to design, develop and implement a four week pay-per-click campaign, designed to grow the Sara Lee data base of followers.
Working to a tight timeline, the project included product photography, design, development, campaign creation and management plus the implementation of a strategic email marketing customer journey. The ongoing campaign management allowed us the ability to adjust the campaign audiences, based on data received, as the campaign developed over the four week period. This ensured that we were able to optimise the campaign spend and successfully engage and convert as many new followers as possible.