Everyone wants cheap until they get cheap
Whether it’s buying IT support or medical care, everyone wants to find the best possible quality at the lowest price. The mantra of ‘cheap’ has permeated into every part of our economy, even though we all know the perils of buying sub-standard products.
But when the notion of value is more important than ever, why would digital and brand services be any different?
The fact is, you get what you pay for. Buy cheap, buy twice – whether that’s a product or a service. Pay peanuts and you’ll get… well, peanuts. And certainly not the professional support and excellent results you’d expect for your brand.
In a world of ever-growing digital offerings, it’s hard to work out who will actually deliver for you. But don’t trust your business to someone that doesn’t value your brand – or who doesn’t value the quality of their own service. If an agency or freelancer is offering a ‘too good to be true’ price, then it simply will be. And in the meantime, your competitors who have invested in quality, high-end services for the right price, will be reaping the rewards of a strong brand, high customer awareness and engagement, positive PR and those all-important conversions.
Cheap might be good for the pocket, and at a time when bills are rising and budgets are constrained, we certainly understand that. But is cheap good for your business?
If you’re a brand with quality credentials, and the vision to become a serious player in your marketplace – with the margins and sales volumes to match, then work with a quality, professional agency that will help you to achieve your goals. It’s not about the cheapest outlay – it’s about investing to generate the highest returns.