Brand style guides & building a clear pathway

Your brand is essential – it’s how customers understand who you are, what you do, and what you’re all about. From the smallest local businesses to the world’s biggest corporate machines, branding is everything when it comes to being recognised.

To make the right impact and raise awareness, being consistent with your brand throughout all areas of your business is key. Brand style guides are a great way to keep everyone and everything on message and communicate clearly to everyone in your business what your brand identity is.

At Thirdegree, we’re brand development experts, and can help your business to develop a brand style guide that gets your identity on point.

What are brand style guides?

Brand style guides are useful bits of kit. Essentially, they’re rulebooks that lay out the fundamentals of your brand’s look and attitude. This includes guidelines for your fonts and typography, the right colours to use, tone of voice, and your logo and brand imagery.

The brand style guide has an impact everywhere your brand has a presence. From your website and social media profiles to business cards and email signatures through to packaging and promotional materials, brand style guides help to, quite literally, keep you on brand.

What’s included in a brand style guide?

Brand style guides pack in plenty of content. Many great brand style guides kick off with a mission statement or message from senior leadership that sets the tone. Following this, a decent guide includes everything needed to communicate the brand effectively and appropriately.

This includes guidance on writing – the brand’s tone of voice, words to use or not use, and even down to whether numbers should be written as numbers or alphabetically. There will also be a visual section that sets out your brand’s colour palette, fonts and typography choices, as well as all current versions of the company logo.

Support developing your brand style guide

Are you ready to unify your branding with a detailed brand style guide? Norwest-based branding experts thirdegree can help you to create a comprehensive style guide that gives clarity to everyone in your business, whether you’re an SME or a larger company. For help developing your brand style guide simply get in touch – you can give us a call or send us a message online and we’ll come back to you as swiftly as possible.

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