SEO Strategic
Development &
Implementation

Through implementing well-planned SEO strategies, producing on brand content, and utilising blogging, we have significantly increased their online visibility.

Some stats

Now, let’s dive into the specifics. First up, SEO – or Search Engine Optimisation. This isn’t just about peppering your content with keywords; it’s about understanding how search engines work and leveraging this knowledge to boost your visibility online. We adopted a meticulous approach to SEO for DiLorenzo, researching relevant keywords, optimising website architecture, and constantly monitoring performance. Here are just s few of the the ranking stats as of 29.01.2024.

1st

Keyword Phrase Position
luxury tiles

1st

Keyword Phrase Position
Italian terrazzo

1st

Keyword Phrase Position
Italian bathroom tiles

2nd

Keyword Phrase Position
Fibonacci stone

2nd

Keyword Phrase Position
Sydney bathroom tiles

EDM’s/Newsletters

Through collaboration with the client, we identified crucial areas of the industry, product specifications, trends, and seasonal fashions. This served as the foundation for establishing a timeline of content activities. By leveraging the client’s exceptional photography, we created various articles that align with the brand style to augment the site’s wealth of information and page count. We aimed to enhance user knowledge on tile industry trends, among others. A 59.2% open rate was achieved in one month with the open rate not lower than 30% for the activity.

59.2% open rate was achieved in one month

30% Minimal Open Rate