Following on from the launch of their new website, Sara Lee was looking to grow their on-line community.
Building on the motivation of the website, and to inspire people to be creative with their desserts, the decision was made to run a promotion to give away a KitchenAid food mixer to one lucky, new follower.
Thirdegree were engaged to design, develop and implement a four-week pay-per-click campaign, designed to grow the Sara Lee data base of followers.
Working to a tight timeline, the project included product photography, graphic design, web development, campaign creation and management, plus the implementation of a strategic email marketing customer journey.
The ongoing campaign management allowed us to adjust the campaign, based on data received, as the campaign developed over the four-week period. This ensured that we were able to optimise the campaign spend and successfully engage and bring onboard as many new followers as possible.
The results speak for themselves…